Spending on event marketing is on the rise and on a per-event basis reached an all-time high in 4Q21 (see here). Event organizers with upcoming events are spending to break through the noise to get the word out, resulting in increased spending per event.
It is imperative for publishers to provide event organizers with a variety of promotion options to capture this potential spending. Now is a good time to do a review of your online calendar promotion options. Do you allow customers to quickly and easily reach their target audience? Do you offer self-serve options for events to buy email campaigns and mobile ads? These popular customized marketing options give event organizers an easy way to reach an expanded target audience.
It is time to transform your online events calendar into a one-stop marketing shop (and sales funnel) that event organizers turn to when they think about marketing their events.
Contact the CitySpark team today (sales@cityspark.com) for a free assessment of your current calendar or to learn more about the CitySpark event marketing and promotion tools.
