Build a culture and practice of user research across the newsroom

Fellow Anna Colletto presented a brown bag session about user research at The Texas Tribune.
Fellow Anna Colletto presented a brown bag session about user research at The Texas Tribune.
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Anna Colletto is a 2023 RJI Student Innovation Fellow partnered with the product team at The Texas Tribune in Austin.

Gathering user research can be powerful for your newsroom, but it is most effective when these insights are not isolated within one team but shared and translated across the organization.

After a summer of several user research projects and sprints at The Texas Tribune, we sought to break down the walls around our insights and share them across the newsroom. We led a brown bag with two primary goals: presenting our work and setting the newsroom up for future research initiatives. Here’s how to conduct user research, no matter where you’re at in your newsroom:

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