In partnership with Hagadone Media Montana of Kalispell, Montana, Bluefin Technology Partners has launched its latest innovation — Bluefin Celebrations. With this new solution, publishers can now offer local readers a powerful self-service digital platform that enables them to create template-based stylized paid celebration ads for all occasions.
A new local revenue opportunity
The initial Hagadone launch of Bluefin Celebrations is with the Daily Inter Lake in Kalispell, Montana, with a scheduled deployment to other group newspapers in Montana, Idaho and Washington to follow. Also, additional celebration categories will soon be added, along with seasonal-specific categories included throughout the year.
https://celebrations.dailyinterlake.com/
“We’re excited to take our relationship with Bluefin to the next level. We’ve had the self-serve Classifieds portal for about a year, and it’s been successful for our readers and our bottom line,” said Anton Kaufer, regional publisher for Hagadone Media Montana. “Like the Classifieds portal, the new Celebrations portal is all about convenience — it will allow our readers to easily place their ads from the comfort of their own home … they simply select a template, add their words and photo, see an instant ad proof, and pay within a couple minutes. Internally, this significantly streamlines the ad process allowing us to improve the customer experience and generate a new passive revenue stream.”
“For the past 18 years we have delivered great solutions to help local publishers empower advertisers and engage local readers,” said Steven Rosenfeld, general partner and co-owner of Bluefin Technology Partners. “Bluefin Celebrations represents an untapped source of local revenue from user-generated content that enhances a newspaper’s connection to their community.”
The Celebrations portal is available as a web-hosted service to any newspaper of any size. It is easy to deploy and offers publishers a low pay-as-you-go pricing model with no annual contract.
Community catalogue of celebration templates
A novel approach for Bluefin is the ability for publishers to create and share celebration templates with all others using Bluefin Celebrations. Rosenfeld describes it as a publishers’ community forum that provides an ever-expanding catalog of stylized templates that will benefit all newspapers that sign up for the service.
Whether celebrating a birthday, anniversary, wedding, engagement, or even celebrations of life, Bluefin Celebrations is here to help make it unforgettable. The easy-to-use platform allows you to choose from a wide range of templates, designs and personalized options, giving complete creative control to make your ad as unique and special as the occasion you are celebrating.
With Bluefin Celebrations, you don't have to be a professional graphic designer to create stunning ads. Our solution is designed with convenience in mind, and our self-service tools make it simple to create engaging content that will capture the hearts and minds of your readers. Plus, with the option to share celebrations posted across print, digital and social media platforms, they can reach a wide audience and make sure the message is heard loud and clear.
To view the new celebrations portal, go to: https://celebrations.dailyinterlake.com/
About Bluefin Technology Partners:
Bluefin Technology Partners is singularly focused to provide innovative solutions for web-hosted SAAS self-service advertising and digital marketplace platforms that extend publishers' market reach allowing advertisers 24/7 access to create, manage and pay for both print and digital advertising — all a single user-experience. Our flagship offerings enable newspaper media companies to empower advertisers and engage readers. Bluefin solutions are used by hundreds of newspaper titles in the U.S. and Canada.
About Hagadone Media:
Hagadone Media is a full-service digital marketing agency that is part of Hagadone Corporation, a diversified multi-million dollar corporation HQ’d in Coeur d’Alene, Idaho, with holdings in hospitality, golf, restaurants, real estate, marine, aviation, media/publishing, digital marketing, photography, videography and a full-service advertising agency. We are highly skilled with deep experience, working with an active list of clients across numerous industries. The publishing division includes 16 newspapers in Idaho, Washington and Montana.
For more information, contact Steve Rosenfeld at 508-254-1927 or steve@getbluefin.com.
