Bluefin Technology Partners, L.L.C., which provides print and digital advertising solutions for the publishing industry, has announced that the Douglas Budget, of Douglas, Wyoming, has deployed the company’s premier offerings for increasing advertising revenue and enhancing online readership content.
The web-hosted solution includes Bluefin Place Ad, allowing advertisers to place classified ads in multiple print and online publications, all from a single-user experience available 24-7. Powerful upsell features help drive advertising revenue by giving advertisers tools to make ads stand out.
The Douglas Budget also rolled out Bluefin Marketplace to host its online classified listings, providing a user-friendly environment for relevant and vetted advertisements. In addition to generating incremental advertising revenue, Marketplace offers a source of relevant reader content that enhance print and digital products.
“We were immediately impressed with Bluefin’s publisher-centric focus to assist us in providing a great digital classifieds offering,” said Matt Adelman, publisher of the Douglas Budget, and current president of the National Newspaper Association. “This will help us grow our advertising, reduce operating costs, giving our advertisers and readers a great user experience.”
“We are delighted to add the Douglas Budget to Bluefin publishing client family,” said Rich Grover, general partner and founder of Bluefin Technology Partners. “Their selection of Bluefin further reinforces our commitment to provide solutions that scale from single regional community titles, to large major-metro publishing groups. With Bluefin Technology Partners, it’s not just about providing great self-service tools for creating and publishing print and digital ads, but rather giving publishers the best platform to empower advertisers and engage local consumers.”
