A guide to driving subscriptions with a content metering strategy

Since the introduction of The New York Times’ content meter in 2011, media and publishing companies have continued to experiment with content metering (or paywalling) as a strategy for increasing digital subscriptions. But finding the "sweet spot" where publishers grant enough free views to engage readers while building a relationship so that they’re willing to pay is a delicate balance.

Download BlueConic’s latest guide to learn why a content metering strategy based on first-party data holds the key to driving subscriptions and revenue.

You’ll discover:

• The importance of a single customer view in content metering.
• Three effective strategies for using content meters to drive subscription growth.
• How you can get started with content meters.

Click here to download A Publisher’s Guide to Effective Content Metering today.