As the digital advertising marketplace faces transparency challenges, media assurance is needed now more than ever. AAM and BPA Worldwide merged last year to form the largest not-for-profit media assurance company in the world. Since then, our team has worked to bring the organizations together to provide more value to our clients and the broader media and advertising industry. We offer independent verification across channels — websites, newsletters, events, print, out-of-home, podcasts — and across emerging buying criteria such as transparency, editorial, privacy and sustainability.
Here’s an overview of some exciting new areas that give buyers more assurance and showcase verified publishers’ commitment to quality and transparency.
One source of verified data
A key goal over the past year was to create a single destination for verified data to help buyers buy and sellers sell. Today all AAM publishers, including those that were previously audited by BPA, report data to AAM that’s included in the Media Intelligence Center. More than 250 publishers and 330 users have been added to the database in the past year. All AAM clients have unlimited access, which includes Analyzer tools and shareable Brand View profiles that present AAM-verified data with images, videos, text and links to help publishers stand out to advertisers.
New certifications and verification services
Industry certifications are an important way to increase media assurance. This year, for example, AAM clients were awarded 68 certifications from the Trustworthy Accountability Group (TAG) for adherence to standards for anti-fraud, brand safety and anti-malware.
In addition to TAG, leading media industry associations including the IAB Tech Lab and the Journalism Trust Initiative (JTI) count on AAM to verify and validate compliance to their certification programs. We verify compliance to several certification programs, so we can help explain the applicable standards if you ever have questions.
Refreshed website with updated resources
Finally, we’ve combined the AAM and BPA websites to reflect AAM’s new services and certifications. Our website also provides up-to-date resources including webinars, articles and videos in AAM’s support center, newsletters and blogs that provide relevant news and insights, and complimentary one-on-one training.
We’re just getting started. We look forward to bringing more innovative assurance services to marketers, agencies and media companies. If you have questions about AAM’s services, contact us today.
