What’s in your sales toolkit?

As we kick off the new year, a great question to ask yourself is: what’s in your sales toolkit? Or better yet, do you have a sales toolkit? If you want to start 2024 off right, then it is essential to understand the critical components of a successful sales toolkit.

Our business development experts, Ben Bouslog and Elizabeth Bernberg, were asked questions regarding the components of what every business should have in its sales toolkit. Here’s a sneak peek of their list:

• Pre-sale tools: i.e., proposals and reports like competitive audience insights and market analysis. 
• A wide range of products tailored to the advertiser’s goals. 
• A positive attitude toward continuous learning in the ever-changing digital landscape. 
• Post-sales tools like transparent dashboard reporting and foot traffic attribution to easily measure return on investment (ROI) and make informed decisions based on campaign engagement data. 

The goal of a sales toolkit is essentially to make things user-friendly, streamline workflows and build lasting relationships with clients. Want to learn more about building a successful sales toolkit and how AdCellerant can help you accomplish this? Read: Essential Tools for Digital Marketing Success: What’s In Your Bag?

If you are ready to take your sales strategies to the next level, we would love to help! Our group of experts can give you cutting-edge tools, industry-leading resources and a wealth of knowledge to improve your campaigns and boost your sales.

Book a time to chat with Senior Director of Business Development Elizabeth Bernberg HERE.