Milestones are the stories placed by readers to mark cherished life events, including births, birthdays, engagements, weddings, anniversaries and more. In fact, these Milestones are not only a popular legacy paid content section for the local readers, but they can also draw in digital traffic.  Here is a quick review of the most popular Milestone paid content types that publishers can offer to their local community members. more

The past decade has revealed that programmatic advertising isn’t the golden ticket media organizations once thought it was, but it’s still a valuable piece of the revenue mix. Nearly 70% of digital media buys in 2019 were programmatic, up 4% from the predicted 65%. This demonstrates that programmatic advertising is far from dead — rather, it’s evolving. In this article, we’ll explore why both programmatic and direct ad sales are well suited for growth in 2021, and how they serve different purposes for publishers. more

Many publishers are experiencing a softening of demand for new subscriptions in 2021 as the big stories of 2020 — the COVID pandemic and the U.S. election cycle — no longer generate the same traffic to news sites they once did. The ebb and flow of subscription demand is a pattern observed for decades in the newspaper business, and this blog post will share a few lessons to help publishers maximize their subscription revenue and customer lifetime value. We will use a metaphor of riding a wave as we discuss how best to manage a subscription business during a news cycle. more

Recent data indicates more than half of American consumers expect a “return to normalcy” by the Fourth of July. In Canada, communities across the country plan to host organized outdoor public events for Canada Day, such as parades, carnivals, festivals, barbecues, fireworks, concerts, air and maritime shows, and citizenship ceremonies. With anticipation high, your MCC Libraries have the ads, images and sales ideas you need to help local advertisers capture the attention and business of consumers who are ready to celebrate at home and locally. more

The Alliance for Audited Media recently announced its partnership with the IAB Tech Lab to integrate AAM-audited digital publishers into the IAB Tech Lab Compliance Registry, a free online resource that lists companies that have successfully completed select industry compliance programs. All AAM-audited domains that have completed the AAM Digital Publisher Audit are now included in the registry under the "Other Industry Compliance" tab. Here are five things to know about this integration and the AAM Digital Publisher Audit. more

The California News Publishers Association and Column, a public benefit software startup, have announced a long-term strategic partnership designed to transform the future of public notice for the most populous state in the country. In partnership with Column, CNPA members will have access to public notice software that they can deploy to streamline internal operations and deliver a powerful new customer experience for local governments, legal services and businesses that are required to place notices. more

The Challenge: Axel Springer needed a violet plate with the ability to run cleanly, fast and efficiently with a minimum of startup waste. The Solution: KODAK LIBRA VP2 Digital Plates fit into Axel Springer’s operation smoothly, and the easy transition and excellent performance of the plate on one CTP line prompted the migration to LIBRA VP2 on a second line. more

The Cadet newspaper, the independent voice of the Corps of Cadets and Alumni of the Virginia Military Institute, went from a signed contract with Presteligence to a completed 20-page publication in under three weeks time using My News 360 CMS, InDesign extension and STATUS. more

READ THIS CASE STUDY to see how The Columbian improved productivity, lowered production costs, made its advertising customers happier and received satisfying customer support from Software Consulting Services. more

The Navajo Times, a weekly for-profit corporation wholly-owned by the Navajo People (not its government), lost many of its sponsors — a local utility, car dealerships and small family restaurants — when the COVID-19 virus swept through right after starting to publish Kid Scoop. But the publisher has made a commitment to continue the weekly page for families through 2021, with or without sponsors. more

The media landscape is currently undergoing a period of transformation. For the first time in decades, some of the largest publications in the world are looking to readers, rather than advertisers, as their primary customers and source of revenue. With the future increasingly relying on paywalls, memberships and subscriptions, the face of journalism as we know it is changing and audience engagement is more important than ever before.    more

Too often, the bulk of stories amounts to a fraction of traffic. A new report by smartocto shows how data can be used to create articles your readers want. more

The Janesville (Wisconsin) Gazette newsroom is going through significant changes. With the recent retirement of Regional Editor Sid Schwartz and the departure of Managing Editor Ann Fiore, Joel Patenaude has joined the staff as managing editor. more

The Detroit (Michigan) Free Press has added additional news and features to its Sunday edition, all designed to improve the Sunday reading experience. more

otto (formerly DEVCON Detect Inc.), a B2B security software start-up innovating JavaScript vulnerability testing, monitoring and protection, has tapped Deborah Dreyfuss-Tuchman to lead the launch of its enterprise solution, ottoBox. more

Guns are one of the most divisive topics in the U.S., so it’s crucial for journalists to get the details right — down to the type and style of weapon discussed. more

Lance Turner, currently the online editor for Arkansas Business Publishing Group, will succeed Gwen Moritz as editor of Arkansas Business, the weekly statewide business journal, ABPG President Mitch Bettis announced Monday. more

Google agreed to pay roughly $270 million in fines and change some of its business practices as part of a settlement announced on Monday with French antitrust regulators who had accused the company of abusing its dominance of the online advertising market. more

Only 2% of marketers would like to see a "full return" to the office following the COVID-19 pandemic's work-from-home protocols, according to a survey being released later this month by We Are Rosie, an only community of marketing executives. more

The International Falls Journal will cease publication this week, the newspaper announced last week, bringing an end to its 110 years of service to the northern Minnesota city. A related commercial printing business, North Star Publishing, also will close. more