Protecmedia, the Spanish technology company that specializes in editorial solutions for newsmakers, has implemented an impressive set of new functionalities to boost the market share of Iter WCM in 2023.
Having experienced great success with new sites choosing the company's CMS, based on its reputation for great performance in SEO, has led the company to decide to develop this line of functionalities even further.
Improvements to the product include:
These new functionalities will not only improve the overall performance of their teams, making it easier for reporters to focus on writing quality journalism and for SEO experts to easily react to algorithm changes, but will guide them toward the Newsrooms 3.0 era.
“The technical aspects of reaching the first position in SERPs and its ease of use have always been greatly appreciated by most of our clients. Moving further and adding more functionalities to suit our clients’ need to pivot to a newsroom 3.0 model was natural for us,” says María Arenas, Protecmedia´s CMO.
Newsrooms 3.0 are continuously stressing the importance of quality news and outstanding innovative experiences for readers.
Using AI and advanced software to evolve newsrooms' focus on automating non-monetizable tasks will help publishers better compete in the digital world. Solutions like Iter WCM are a perfect match for newsrooms, where reader experience and news performance are the guiding principles of their business.
About Protecmedia:
Protecmedia is a Spanish company specializing in software development for media. It has more than 40 years of international experience in over 26 countries around the world. It delivers integrated solutions that cover editorial, audience and advertising processes. More information at: www.protecmedia.com
