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Just as communities generously support their restaurants and favorite stores by ordering take-out meals and gift cards, we hope you will also remember to support the staff of your local newspaper and the vital work newspapers do by subscribing in print or online. They are your neighbors — and they’ve got your back.
"Newspapers have your back," reads a new marketing campaign being rolled out by America's Newspapers. "We are grateful for those who have our back in this important time."
Newspapers can download a series of print and social media ads at no cost and add their own subscription marketing message to the ads.
Your readers are counting on you to bring them the news they need ... when they need it. And, the importance of the work that you do has never been more critical.
With this campaign, we remind readers that we are grateful for their support — through print or digital subscriptions.
These ads were produced in partnership with Sandpaper Marketing.
Download the ads FREE.
Now that it’s been a coronavirus world for several weeks, we have a clearer picture of what works as effective service journalism in a crisis, and how those takeaways might inform the practice more generally. A few of the lessons include newsletters, which can be a great tool for cultivating loyal readers, and listening to your readers, which is always the right answer.
Beginning the week of April 5, the Saint Petersburg, Florida-based newspaper will print and deliver copies only on Wednesdays and Sundays. Subscribers will get a digital replica all other days.
Early results from the COVID-19 Impact Study conducted by Pulse Research shows very different demand from the survey fielded two months ago. “The important point," says John Marling, president of Pulse Research, "is that while shopping intent is very different, merchants and service providers still need to communicate, so media partners can be of real service by using these data! Knowing who to call on, yet also who not to call on is crucial in these stressful times.”
Newspapers in the company’s markets from Hawaii to Ohio can apply for the grants to help them recover from the devastating loss of business caused by the COVID-19 pandemic.
The value of information about COVID-19 that is being shared with the American people can be seen in the soaring increases in online traffic to newspaper sites and the life-saving actions the information inspires. But for newspapers, this civic stewardship has come at a cost as devastating as the damage to the economy at large.
On April 4, The Daily News will begin a five-day-a-week publishing schedule with an expanded weekend edition and a new focus on digital news coverage and features, company leaders announced today. Print editions of The Daily News will be distributed to subscribers and single-copy readers Tuesdays, Wednesdays, Thursdays and Fridays. The larger weekend edition will appear Saturdays. Coast Monthly, the newspapers glossy magazine, will be delivered in the larger weekend editions.
In an email last week to state labor officials, the administrator for the Labor Department’s Office of Employment Insurance instructed them not to release precise numbers of the unemployed in their states. All of us should be disturbed by this attempt to delay the release of public information collected with the public’s tax dollars. The fact that this demand came during Sunshine Week makes it all the more galling.
So what are the newspaper participants learning from the Google News Initiative Subscriptions Lab? Hint: Something about themselves.
The advocacy interests of America's Newspapers falls right in line with the first topic addressed at the Inaugural Meeting of America's Newspapers. The News Media Alliance's Danielle Coffey talked about frustrations she encounters when lobbying on Capitol Hill and the latest in the newspaper industry's campaign to get a fair revenue arrangement with the digital giants.
Email is a daily part of millions of American's daily lives. So why aren't newspapers taking advantage of this amazing revenue generating opportunity? News-Press & Gazette Company's Kristen Frey and Observer Media Group's Emily Walsh talked about the insights they've gained from experimenting with email marketing.
What do backyard poultry, goats and beekeeping have in common? All are niche interests that have been scaled into reliable revenue generators.
Many advertisers find the process they must go through to place public notices to be frustrating, Legislators what to change the law to move legal notices out of newspapers (and onto state and local websites) and publishers are doing their best to make the process work. Where's it all heading and what will be key to hanging onto public notices?