Newspaper publishers are realizing a long list of email subscribers doesn’t mean much if they are not actually opening their messages. Here what some are doing to reengage those dormant subscribers.
Now the majority of American adults say they "often" or "sometimes" get their news from social media. A new Pew Research Center report has the statistics.
With a little coaching, nonprofit newsrooms can increase their funding from major donors by as much as an astounding 367 percent, according to a new report from the Institute of Nonprofit News.
Does your community have amendments and propositions on the ballot this November? As the number of endorsement letters in this Texas community grew, the Denton Record-Chronicle began charging to run them.
How much do your journalists know about your newspaper’s digital business? In this piece, The Lenfest Institute’s Matt Skibinski answers: Not much. So he goes about explaining the key digital metrics every journalists should understand such as Customer Lifetime Value, RPM, marginal ad revenue and subscription influence ratings.
Emily Kummerfeld, University of Missouri graduate student, interviewed veteran video editor Monty Davis of The Kansas City Star about gimbals and video journalism.
While the rivalry on the football field is real, two college newspaper staffs came together to produce a 48-page, double-cover issue to commemorate the Red River Showdown played last weekend.
So what are the newspaper participants learning from the Google News Initiative Subscriptions Lab? Hint: Something about themselves.
Email is a daily part of millions of American's daily lives. So why aren't newspapers taking advantage of this amazing revenue generating opportunity? News-Press & Gazette Company's Kristen Frey and Observer Media Group's Emily Walsh talked about the insights they've gained from experimenting with email marketing.
Many advertisers find the process they must go through to place public notices to be frustrating, Legislators what to change the law to move legal notices out of newspapers (and onto state and local websites) and publishers are doing their best to make the process work. Where's it all heading and what will be key to hanging onto public notices?
The advocacy interests of America's Newspapers falls right in line with the first topic addressed at the Inaugural Meeting of America's Newspapers. The News Media Alliance's Danielle Coffey talked about frustrations she encounters when lobbying on Capitol Hill and the latest in the newspaper industry's campaign to get a fair revenue arrangement with the digital giants.
The "pirate" marketing tactics that The Advocate employed in the Battle of New Orleans played a key role in helping the paper overtake The Times-Picayune in the fight for dominance.
What do backyard poultry, goats and beekeeping have in common? All are niche interests that have been scaled into reliable revenue generators.
Peter Kovacs, editor of The Advocate in Baton Rouge, Louisiana, accepted the Carmage Walls Prize on behalf of Danny Heitman and Lanny Keller.