Veteran journalist Ken Doctor had been analyzing “Newsonomics” for many years when he jumped back into the game to launch a new local digital news outlet, Lookout Santa Cruz, which debuted in 2020. With the Santa Cruz Sentinel having been taken over and downsized by the Alden Global Capital-controlled Media News Group, Doctor declared that Lookout was entering a news desert, which rankled some journalists in town.
But to Doctor the proof is in the pudding: with 10 reporters covering a community of more than 250,000 people, Lookout Santa Cruz has become the area’s most robust news source. And Doctor is still analyzing the business of journalism, offering “9 Hard Truths About Reviving Local News” in a recent piece published by Nieman Reports.
