Efficiency is key in the ever-evolving world of publishing. Here are five essential areas where publishers can enhance their production workflows.
Audit your workflows
Publishers need to analyze their workflows to identify bottlenecks and areas where delays occur. Where can efficiency be improved? It is also about looking for areas of cost savings. Once publishers start questioning the standard ways of doing things, it’s surprising how much can be re-evaluated and re-budgeted. Or stopped for good. Production optimization is about uncovering all aspects of the supply chain and print process and questioning every cost that is attached to them.
Streamline workflows
Simple and streamlined workflows will cost less, take less time to implement and be easier to use. By creating efficient workflows for content creation, editing, proofreading, and fact-checking, publishers can simplify editorial processes.
Integrate systems
Adopting better and more integrated systems that enable publishers to order, track, proof, approve and effectively manage their projects and creative assets will save costs. The increased use of cloud-based tools appears to help streamline collaboration among different teams and reduce the time spent on manual communication and file sharing.MediaFerry by EKCS is one such example of a cloud-based workflow system. This solution for publishers integrates with publishers’ billing systems, editorial systems, printers and ad servers. It enables them to manage the end-to-end creative production workflow using a single integrated platform, from requesting artwork to reviewing, approving, delivering and reporting.
Think digital first
Adopting a digital-first approach enables publishers to optimize their production workflows. This means designing content with digital platforms in mind and creating content that can easily be repurposed for different formats.
Embrace automation
Increased use of automation can help reduce errors, speed up production times and improve quality. Repetitive tasks are ideal for automation. Automated tasks could include:
Optimizing publisher production workflows is a vital step toward greater efficiency and cost-effectiveness. By auditing, streamlining and integrating systems, publishers can eliminate bottlenecks and reduce operational costs. Prioritizing a digital-first approach and embracing automation will enhance productivity and enable publishers to thrive in the rapidly evolving world of publishing.
To find out more, contact Jennifer Kisser, strategic solutions consultant, EKCS, North America: 1+816-550-0436 or jkisser@ekcs.co.
