Zette officially announced the launch of its “Spotify for news” product to the public last month. Interested users can now sign up for an account and install the browser extension on their desktop, where they can browse, unlock and share paywalled digital content across hundreds of newspapers and magazines.
The majority of readers today do not pay for premium journalism due to cost, inconvenience or subscription fatigue. Zette empowers publishers to activate new revenue and audience opportunities by enabling today’s digital-first consumer to easily read and pay for the stories they crave.
Similar to Spotify and Netflix, Zette is a paid subscription product. Plans start at $9.99 per month for 30-article credits, with a 30-day free trial available for interested users. Newsrooms in partnership with Zette are compensated through a lucrative revenue share agreement, where they receive payment from each article view.
“Our mission is to unlock access to journalism,” says Zhu. “There’s clearly a need in the market for a modern, tech-enabled solution that could democratize information distribution while empowering readers and newsrooms alike. Now, we’re one step closer to getting there.”
Zette was founded in 2020 by 27-year-old tech entrepreneur Yehong Zhu, a former Forbes journalist, Twitter product manager and Harvard philosophy graduate. Zhu was recently recognized as a Forbes 30 under 30 honoree in media.
Prospective publishers can learn more at Zette.com.
