Rachel Watkins is the senior marketing manager at Belo + Company, where she works on brand marketing strategy as well as content-driven advertising products and sponsorships. She also leads a small but mighty creative services team.

A Texas native, Rachel started her career in media and never looked back, first at Modern Luxury publications. After a five-year tenure there, she was recruited to lead marketing efforts for the former luxury lifestyle publication of The Dallas Morning News. She later spent four years managing experiential marketing and sponsorships for a live events division of A.H. Belo before moving into her current role at Belo + Company in 2018.