Chip, Joanna Gaines buying Waco Tribune-Herald building for new Magnolia headquarters

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Chip and Joanna Gaines are buying the 70-year home of the Waco (Texas) Tribune-Herald newspaper at 900 Franklin Ave., planning to make it their Magnolia brand’s corporate nerve center.

The Tribune-Herald is relocating to office space in River Square Center, near Franklin Avenue and University Parks Drive. The newspaper, which can trace its founding to 1892, is giving up more than 100,000 square feet for about 3,500 square feet of office space a few blocks away, in addition to a 3,000-square-foot distribution center elsewhere in town.

“Our current home at 900 Franklin was built at a time when newspaper operations required a lot of space ... for people and equipment dedicated to the production of a daily newspaper,” Ron Prince, president and director of local sales and marketing, said in a statement. “Printing presses, dark rooms and typesetting equipment occupied a lot of room, and we don’t have any of those things today. So that means we have a lot of vacant space we have to maintain.”

He said the move “will allow us to focus more time and energy on local news reporting and providing marketing solutions to our business clients.”

Read more from the Waco Tribune-Herald

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