Iowa newspaper is using audience data to maximize reader revenue with help from TownNews

In this E&P Reports webinar (sponsored by TownNews), Mike Blinder, publisher of Editor & Publisher magazine, explores how the Telegraph Herald (Dubuque, Iowa) surpassed its new digital subscriber goal by over 500% in just 30 days with iQ Audience+, and how the paper plans to turn these subscribers into new revenue opportunities.

The participants were:

• Matt Connolly, interactive media director, TH Media
• Cindi Olsen, classified advertising director, TH Media
• Kate Rodenhaus, director of content and data programs, TownNews
• Bridget Sibthorp-Moecker, director of audience, TownNews

For more information about iQ Audience+ and TownNews, contact Rick Rogers, chief revenue officer, at RRogers@TownNews.com.