With TikTok being a platform that consists primarily of dance and comedy videos, is there a space for news? The team at Chatham (North Carolina) News + Record thought they’d give the platform a try and see if they could discover the answer for themselves. TikTok, which launched in 2016, has around 800 million active users.
This month they launched the Chatham News + Record TikTok account after the publisher expressed interest in getting on the platform. Together, they determined that building a presence on TikTok might help the Record reach a younger demographic, expand digital media presence and allow them to tell local stories in new and creative ways while engaging with the community.
