The news habits of young consumers differ from previous generations, and understanding these differences will be critical for news outlets to accommodate, according to research conducted by the Knight Lab at the Medill School of Journalism, Media, Integrated Marketing Communications in partnership with FT Strategies and supported by the Google News Initiative.
Through multi-hour interviews with news consumers ages 18 to 25 from the United States, Nigeria and India, the research uncovered the evolving expectations and needs that news producers can address.
“Helping news organizations understand the needs of young news consumers today but also getting a glimpse of future habits is critical for all news organizations,” said Medill Dean Charles Whitaker. “We’re proud to play a role in this exploration of news habits, and are committed to supporting news organizations globally.”
