You might ask yourself, what is the difference between a column and an editorial? While both represent the heartbeat of a newspaper, each includes a different objective and road to accomplishing a goal. While a column is generally a first-person account, an editorial represents the newspaper as an institution. Additionally, columns extend a latitude to the writer of choosing a profoundly personal matter or to give the reader a chuckle.
Consider a column as a personal conversation with the reader. An editorial is all business — much like putting on battle paint and heading into the world to make a difference. Editorials are not written to take up space but to create thought, generate discussion and lead to change. Both are critical to a great newspaper's DNA, each bringing tremendous value to our institution.
This year's Carmage Walls Commentary Contest is an opportunity to show off your chops: wordsmithing, insightful observations, and moving a reader or stranger to action. Get in the game.
Leonard Woolsey is president of Southern Newspapers, Inc., and president and publisher of The Daily News in Galveston, Texas.
