It took The Boston Globe seven years to reach the first 100,000 subscribers. It only took a year to add the next 100,000. They’ve found that the key to accelerating growth is an introductory subscription offer so low, they’re practically giving the news away.
Head to bostonglobe.com and non-subscribers are given the option to read all the content they want for a bargain $1 for the first six months. While the Globe’s generous offer comes with an expiration date, a surprising number of subscribers decide that it’s worth paying more to stick around.
