“How are we supposed to campaign? We talk with voters. We build relationships. We put volunteers to work. We teach our supporters to counter the smears. We use every bit of technology, old or new, to make our case to the people who’ll ultimately decide which direction the United States of America goes next.
"If campaigns spend too much time and money chasing a few predefined 'priority' voters, they risk missing a huge swath of the actual electorate. A microtargeting mindset can also blind campaigns to the importance of broader themes.” — Campaigns&Elections, December 2021
Publishers are positioned to gain a larger share of the 2022 political ad spend through their multi-channel and broad reach of the community and the voters.
Decision 2022 is a comprehensive set of custom distribution and audience maps plus penetration reports which allow publishers to demonstrate their valuable print and digital reach of voters quickly and easily in their market. This program is designed to drive share of ad dollars across a variety of national, state and local campaigns from candidates, agencies and advocacy groups.
Built on Tactician Media’s legacy Market-AI platform, Decision 2022 cross- references newspaper print and digital audiences against political boundaries. Included in the data set are maps and reports for U.S. Senate, U.S. House, State House, State Senate and State County races.
Demonstrating your combined print and digital audience with frequency across multiple days, which are targeted to political districts, provides a huge advantage for candidates and political action groups to reach and influence voters.
Contact Lisa Szal, vice president strategy at lszal@tacticianmedia.com, 215-584-6818 for additional information.
