The name you choose for your startup will drive the initial first impressions of investors and future collaborators. A strong company name can also sway the perception of the product for potential customers and collaborators.
So while having conversations with people about the progress of my RJI fellowship and the platform I’m developing, I knew it was critical to have a thought provoking and powerful name when people ask, “So, what are you calling this thing…?”
The only problem: No one told me how hard it would be to come up with a cool, forward thinking and catchy name for this platform.
