Tuesday morning at the Senior Leadership Conference is all devoted to AI — the latest innovations, guidelines to maintain trust, building AI systems responsibly, legal impacts, plus future opportunities and challenges.
Jeremy Gilbert, Knight Professor in Digital Media Strategy at the Medill School of Journalism, Media, Integrated Marketing Communications, will kick things off on Tuesday with a look at "Generative AI: The Latest Innovations and Setting Guidelines to Maintain Trust with Sources and Readers."
He says local news publishers need to push through the hype and the fear and realize they have NO choice but to think about generative AI now. This session will highlight the latest innovations in AI and, most critically, the need for publishers to set clear guidelines for use to maintain trust with their sources and audiences.
Chloé Bakalar, chief ethicist with Meta, will follow with an off-the-record discussion on how to build AI systems responsibly as more and more companies, including publishers, start to think about how to use AI systems in their day-to-day business. With recent developments in AI, the ability for small businesses to build their own models is much more accessible than it has ever been before. She will discuss how these models are being used, some of the pitfalls and concerns, and how to avoid these issues as you start to explore AI’s use in your business and news operations.
A look at the legal impacts of generative AI on the newspaper industry is the next topic on the agenda. J. Stephen Poor, a partner with Seyfarth Shaw, will focus on the basics, as well as the risks and benefits of generative AI, and emerging legal issues.
The closing session on Tuesday will be a panel discussion with Bakalar, Gilbert and Poor — moderated by Daisy Donald, principal, head of Americas, with FT Strategies. This expert panel of specialists will lead an open discussion on the future opportunities and challenges AI will bring to local newspapers.