Second Street, an audience engagement software platform used by more than 4,000 media companies, is moving its 7th annual Summit from a two-day conference to a free, month-long virtual series starting June 2.
“Now more than ever, media companies are leveraging promotions and email to overcome advertising declines and diversify their revenues,” said Matt Coen, president and co-founder of Second Street. “We’re taking this opportunity to take our conference virtual; we're delighted to be able to share a roadmap to growth for thousands of media executives.”
“Whether you’re a CEO or a local salesperson, you’ll find the exact content you need to give you direction and support to excel,” Coen said.
Session topics include lead generation, recurring revenue, database growth and email, while featuring speakers from a wide range of traditional and digital media.
“Promotions will explode by midsummer and remain strong through the holidays — and perhaps for the foreseeable future,” said Gordon Borrell, CEO and founder of Borrell Associates.
Borrell will be presenting a keynote presentation titled "Are You Ready for the 2020 Promotions Explosion?" during the series. Other keynotes include Adam Ryan from The Hustle, Dan Oshinsky from The Inbox Collective, Sean Griffey from Industry Dive, and more.
In addition to live sessions, the Summit Series will feature more than 50 on-demand sessions focusing on generating measurable results in sales, audience engagement, content and more.
To learn more about the Summit Series or to register free, visit summit.secondstreet.com.