Pete Rosengren, vice president of sales and digital strategies for the Daily Herald Media Group in Arlington Heights, Illinois, died Sunday during a family vacation in Florida after he hurried into the Gulf of Mexico to help his sons and other children being carried out to sea by a rip current.
Rosengren, 42, had been appointed to his current position in December after five years as vice president and director of advertising and had been associated with the company for more than 20 years.
"Pete was always there for others — employees, peers, family and friends. That was his DNA," said Scott Stone, president and chief operating officer. "Pete had an oversized personality, quick wit, humor and unique compassion for others. It's no surprise his final minute was spent helping others."
Plans are underway to create a memorial fund to benefit his children.