Getting Noticed: Sales and Marketing Techniques to Build Your Brand and Your Revenue

2-3 p.m. EST | 1-2 p.m. CST | Noon-1 p.m. MST | 11 a.m.-Noon PST

With Mike Blinder, publisher, Editor & Publisher

Mike Blinder, chief evangelist officer of Editor & Publisher and media sales veteran, leads a spirited session on tools local sales organizations can use to enhance their position with advertisers and grow sales. He will highlight strategies used to turn E&P around from a tired, print-centric publication to a true multi-media sales and marketing machine. And, these same strategies can be implemented to boost any newspaper sales team including:

• Data-driven marketing.
• Solution-based sales processes.
• Creating new, result-oriented “lead generation” marketing solutions that offer a great ROI.

A 30-minute break follows this session.