With 102 days to go until the 2024 U.S. presidential election, the Federal Communications Commission on Thursday announced it would move forward with new proposed guidelines requiring political ads on TV and radio to include on-air disclosures if AI-generated content was used.
“Today, the FCC takes a major step to guard against AI being used by bad actors to spread chaos and confusion in our elections,” FCC Chairwoman Jessica Rosenworcel said in a statement announcing the new rule. “There’s too much potential for AI to manipulate voices and images in political advertising to do nothing. If a candidate or issue campaign used AI to create an ad, the public has a right to know.”
