Meta to give researchers more information on political ad targeting

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Meta, which owns Facebook and Instagram, said it planned to give outside researchers more detailed information on how political ads were targeted across its platform, providing insight into the ways that politicians, campaign operatives and political strategists buy and use ads ahead of the midterm elections.

Starting on Monday, academics and researchers who are registered with an initiative called the Facebook Open Research and Transparency project will be allowed to see data on how each political or social ad was used to target people.

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