Opinion | Newsroom AI guidelines ‘lack teeth,’ study finds

University of Oxford researchers found that few publishers with artificial intelligence guidance mention audience feedback on the topic


I’ve started three recent workshops on artificial intelligence with the same question: “Who do you serve: The audience or the bottom line?”

And as newsrooms roll out guidelines for AI use, it’s troubling to see few are incorporating audience feedback or plans to enforce the rules.

That’s according to a working paper from the University of Oxford Internet Institute, in which researchers compared AI guidance at dozens of newsrooms. The research, which hasn’t been peer-reviewed, highlights weaknesses in the burgeoning editorial policies — which are strikingly similar across 12 countries.

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