Expanding ad sales and readership takes continual strategic planning and a steady stream of fresh engagement ideas. That’s why Metro’s newly redesigned SearchBook is configured to provide newspaper teams with both sales planning and creative support in one user-friendly package. The monthly SearchBook’s clickable pages link directly to coordinated print, digital and social media content focused on weekly sales programs, holidays, events and more to help publishers effectively target new and returning advertisers. Online sharing and organizing tools are also available to help sales and creative teams work together and ensure advertisers’ satisfaction.
Here’s a look at some of the new feature highlights included in every SearchBook edition:
A NEW PRINT AND DIGITAL SALES IDEA EVERY WEEK
Each weekly sales idea is a coordinated content package featuring ready-to-sell print and digital ad templates, social media designs, images, editorial features and marketing support.
MORE VERSATILE BACKGROUNDS
This growing collection of background designs with easy-to-edit headings in place provide ideas and starter designs for print and web ads, social media posts and coordinated campaigns.
EMAIL MARKETING TOOLS
Seven new ready-to-email marketing pitches are designed each month to send as attachments or customize as e-cards.
Subscribers also benefit from more heading designs each month to spark ideas for sales prospects and anchor eye-catching ad layouts. Companion web ads for every print ad facilitate the sale and design of print and digital ad packages.
To discover more time-saving revenue solutions, watch this brief SearchBook Video Overview.
If you would like to book a demo to see everything Metro offers to help you create, sell and profit, email service@metro-email.com or call 800-223-1600. You can also visit our website for further information:
https://mcg.metrocreativeconnection.com/publish/newmcc/.
