Call News Co-Publisher Rhonda Gray recently turned a special section template into a niche publication unique to her community. Here’s how the paper did it:
Gray contacted Metro with a request to change the “Shop Local” Themed Special Section (TSS) title to “Shop Saraland” for added impact. She then used features from the TSS, as well as her own articles, to adapt the section to her needs.
SELL & PROFIT:
Gray’s section focused on why people should shop local and the impact it makes. With a hyperlocal focus on supporting small businesses leading up to the holidays, the section landed ad sales of all sizes from a dozen local advertisers.
Rhonda Gray, Co-Publisher/Owner
Call News & Shopper’s Plus
7870 State Street
Citronelle, AL 36522
LIKE THIS IDEA?
Metro subscribers are always welcome to make requests for images, layouts, editorial features and special sections they would like to see in future issues, or for a special project like we did for Shop Saraland. To make a request or for further information about Metro, call 800-223-1600 or email email@example.com.
An added bonus for all of our news media partners are the educational webinars that Metro hosts — free of charge for all attendees. Here is a link to our webinars page where you can see what we have coming up, as well as the archive of past webinars.
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