Facebook-parent Meta has launched a subscription service, called Meta Verified, that will allow users to add the coveted blue check mark to their Instagram and Facebook accounts for up to $15 a month by verifying their identity, its chief executive Mark Zuckerberg said on Sunday, tapping a new revenue channel that has returned mixed success for its smaller rival Twitter.
The subscription service, first rolling out in New Zealand and Australia starting this week, is priced at $11.99 per month on the web or $14.99 on Apple’s iOS and Google’s Android.
