America's Newspapers is honored to welcome Tactician Media LLC into membership this week.
Tactician Media works with many of the largest newspapers, as well as independent publishing organizations, providing clients with advertising technology, data and analytics. Their programs include sales tools, business intelligence and consulting designed to grow rate, volume and revenues with existing advertisers and target new business. They benchmark your organization’s advertising revenue performance against a database of over 5,000 publications and websites to identify opportunity for bottom-line improvement through CoreBI and LocalRecon data files.
Tactician Media’s MarketAI platform is a cloud-based system used by newspapers to demonstrate the value of the consumers in the market and how their print and digital publications deliver the best customers to advertisers. The market leading MarketAI system features innovative mapping, demographic targeting, thousands of business locations, and advertiser campaign optimization tools.
Lisa Szal is vice president, client strategy, and can be reached at lszal@tacticianmedia.com.
