Generative AI tools have a lot of power to change the media business — from the way we work, to the data we collect, to audience needs and expectations. The area is complex, and changing so rapidly, that navigating the landscape requires a roadmap — policies that outline how media companies will use AI.
AI has been hard at work in media organizations for decades. However, as we have explored, generative AI has broader capabilities, can generate more nuanced language, and open-source models make it widely accessible. It is capable of creating content, images, audio, music, code, and could be a valuable tool for collaboration.
Given that the generative AI space is changing underfoot, DCN checked in with six media organizations — Harvard Business Review, The Weather Company, Consumer Reports, The Washington Post, Skift and The Boston Globe — to explore how they are developing AI policies and internal guidelines for AI usage and what these look like.