“It was really important for newsrooms to understand from the outset that this was not a question of robot vs human, more that it was a supplement to what we already knew worked,” says Cynthia DuBose, managing editor audience engagement, McClatchy.
In the autumn of 2021, McClatchy went live with automated real estate content and automated high school game reports in seven of its markets. At a recent content automation workshop, DuBose discussed how the decision to start using automated content came about, and what the key success factors for the pilot project have been.
