Despite its slow adoption, artificial intelligence in media has become an integral part of business growth. It’s already achieving ubiquity, with AI-specific terms like Big Data and predictive analytics becoming common phrases in the office.
When talking about the future of AI in publishing, we see a host of opportunities that will allow publishers to make their way to the top. In fact, one survey reveals that 75% of publishers believe AI will be crucial to their business’ success during the next three years.
But as the use of artificial intelligence media technology gains more attention, so does it gain more skepticism. In this article, we’ll discuss the role AI plays in the media landscape, its impact on key industry challenges, and how it will look in the future of publishing.