Lee Enterprises, Incorporated has selected Alexa Wilson to be vice president – brand and strategic marketing for the company.
The position of vice president – brand and strategic marketing is new to the company, said Nathan Bekke, Lee operating vice president and vice president of consumer sales and marketing. Bekke said the key position was created to develop strategies to drive readership and subscriptions, engagement and consumer awareness for the company’s portfolio of branded local digital and print products.
“Alexa is an exceptionally talented strategic executive with demonstrated success in building and sustaining superior digital media brands,” Bekke said. “She’s a great addition to our already strong leadership team as the company continues forward as the fastest growing digital subscription platform in local media.”
Wilson is the owner and founding partner of AWE Marketing Advisory, LLC. Prior to forming AWE Marketing Advisory, LLC, Wilson was vice president of consumer marketing for NBCUniversal, where she was responsible for marketing and communication strategies for all of NBCU’s TV Everywhere initiatives. Her career also includes executive director of marketing positions with Hearst. Earlier in her career, Wilson held numerous leadership roles with Time, Inc. She is a graduate of New York University with a Bachelor of Fine Arts.
“This is a very compelling time to join such a strong news organization, as readers long for trusted sources,” Wilson said. “I am also thrilled to add to Lee’s commitment to the growth and development of its brands’ digital futures, and I am eager to build on recent successes toward a next generation that delivers on the best consumer experience in local news.”