It’s the first budget season of the AI revolution

How should newsrooms be thinking about that?


Here are a few observations about how current budgeteers might think about these early days of the generative AI revolution:

  • For those under pressure to limit expenses (which, at this point, means almost the entire industry), there are already some huge temptations. As you’ve seen in this newsletter in recent weeks, it’s possible to generate credible original illustrations quickly and at essentially no cost. How much longer can it make sense to pay human freelance illustrators for results that, in most cases, may be better but not materially so?
  • The same is true of basic copying editing (conforming to style, correcting grammar, doing a final fact-check — although not yet an initial such check).

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