Inside the battle to label digital content as AI-generated media spreads


Google is joining Microsoft, Meta and Adobe in supporting a standard for labeling media that can describe who created an image or video, when and how it was created, and the credibility of its source, the company announced today.

Why it matters: With Android smartphones holding a 70% global market share, and 2.5 billion YouTube users, Google's move gives critical mass to the industry's effort to label AI-generated content and combat misinformation.

What's happening: Google is the latest major company to join the Coalition for Content Provenance and Authenticity (C2PA) and to serve on its steering committee.

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