At this peak moment in the tech world's artificial intelligence craze, anything that tech companies can slap an "artificial intelligence" label on, they will.
Why it matters: The more our understanding of a new technology is distorted by hype, the less thoughtfully we can apply it — and the more likely it is we will cause harm with it.
The big picture: Real advances in machine-learning based pattern- recognition and -completion have sparked a new bubble in tech-industry investment, encouraging companies to apply the "AI" label to anything that moves.
