Updated Covid-19 Impact Study: There IS demand, yet for very different categories

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Pulse Research today announced updated results from the Covid-19 Impact Survey. The objective of the research is to identify current household shopping plans. Armed with this intelligence, newspaper sales executives can help those businesses and their community as much as possible.

“Only time will tell, but early findings suggest very different demand from the survey fielded only two months ago,” says John Marling, president at Pulse Research. “The important point is that while shopping intent is very different, merchants and service providers still need to communicate, so media partners can be of real service by using these data! Knowing who to call on, yet also who not to call on is crucial in these stressful times.”

Just three examples from approximately 200 shopping categories: 

  • 10.1% plan to use courier or delivery aervice (+ 30.9%)
  • 14.4% plan to shop for yard equipment (+51.4% from annual study)
  • 13.6% plan to use house cleaning services (+30.9%)

The Covid-19 Impact Survey will be live for two more weeks. All newspapers are encouraged to participate by promoting to every channel they have. Multiple press associations and industry partners are spreading the word as these findings will be timely and actionable. All will get their findings along with a “how to” best use guide.

One respondent will be randomly selected to win $1,000.

Full materials and promotional copy at: https://www.pulseresearch.com/covidsurvey

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