Google rolls out AI-generated ad watermarks


Google will begin to use SynthID watermarks for all creative assets generated by artificial intelligence (AI) in Performance Max and Google Ads, as the company continues to build out features and tools that automate processes.

The company announced Tuesday it will use the invisible watermark for images, and include open standard metadata to identify that AI generated the image, as it prepared to roll out asset generation in Google Performance Max in beta to all advertisers by the end of the year. 

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