Google's DeepMind unit is unveiling today a new method it says can invisibly and permanently label images that have been generated by artificial intelligence.
Why it matters: It's become increasingly hard for people to distinguish between images made by humans and those generated by AI programs. Google and other tech giants have pledged to develop technical means to do so.
Details: Google says its "experimental launch" of the new watermark technology, dubbed SynthID, will aim to validate that the watermarks remain persistent without degrading image quality.
