Gannett Local News appoints social media strategist

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Jaime Cárdenas has been named social media strategist for Gannett Local News.

In his new role, Cárdenas will help Gannett newsrooms across the country develop strategies to grow digital subscriptions and foster loyalty with readers, deemed especially important heading into the 2020 Elections. He’ll also be providing audience social media analytics and lead initiatives to identify new and creative ways to distribute the news on social media.

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