SLC session to address evolving news consumption, driving traffic and diversifying revenue models

Explore the shifting landscape of news consumption and its impact on traffic and revenue in this insightful panel discussion at the Senior Leadership Conference in Charleston.

This session will cover the recent decline in search traffic caused by algorithm changes and the growth of AI-generated content. Strategies for adaptation will be highlighted, focusing on diversifying platforms, increasing video content and boosting direct traffic. Additionally, the discussion will address the importance of rethinking key performance indicators and revenue models to remain competitive. Gain valuable insights and practical solutions for navigating these challenges effectively.

• Sara Willard, partner, GW Media Group, moderator
• Sky Dillan-Robbins, The Video Consortium
• David Woronoff, The Pilot, Southern Pines, North Carolina
• Eric Myers, CPM Ventures
• Vince Johnson, The Sumter Item, Sumter, South Carolina

Learn more and register

• LEARN MORE and join other newspaper executives in Charleston, South Carolina, Oct. 20-22.
• Newspaper Executives: Register here
• Solutions Partners: Register here
• Our conference hotel block is closed. However, it may still be possible to reserve a room at the Hyatt Place.  Here is a link to the hotel's website where you can check on availability: https://www.hyatt.com/hyatt-place/en-US/chszh-hyatt-place-charleston-historic-district.
• If the hotel is sold out on the dates you need, rooms may be available at the Hyatt House, which is located in the same complex.  You can book directly through www.hyatt.com (Hyatt House Charleston/Historic District).  If you're having an issue booking a room email us at events@newspapers.org.