Efforts to rein In AI tap lesson from social media: Don’t wait until it’s too late

Activists and officials race to shape rules and public understanding of new artificial intelligence tools


Social media was more than a decade old before efforts to curb its ill effects began in earnest. With artificial intelligence, lawmakers, activists and executives aren’t waiting that long. 

Over the past several months, award-winning scientists, White House officials and tech CEOs have called for guardrails around generative AI tools such as ChatGPT — the chatbot launched last year by Microsoft-backed startup OpenAI. Among those at the table are many veterans of the continuing battle to make social media safer. 

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