Here’s an idea to steal and adapt: Deepen your relationship with readers and expand your news coverage of communities with a team of freelancers, creating digital hubs and newsletters to organize and promote coverage.
This is a series on Better News to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) share replicable tactics that benefit the news industry as a whole. This “win” comes from Nicole Stockdale, director of digital strategy at The Dallas Morning News. The News participated in the 2015-16 Major Market Table Stakes program.
