Jennifer Chininis is the vice president of inbound marketing at Belo + Company. The Texas native has spent her career connecting to audiences through content. She started out as a lifestyle magazine editor, holding every editorial position imaginable at the award-winning D Magazine. From there she made the leap into digital marketing, communications and PR for brands, including foodie favorite Central Market.

She got lured back into news media when CultureMap, a digital lifestyle brand, launched in Dallas; by the end of her five-year tenure, she was leading editorial and sponsored content for the entire Texas network. She was then recruited to expand content strategy efforts at marketing agency Ansira.

At Belo + Company, she leads the content strategy, SEO and UX teams for agency clients and spearheads the development of content-driven advertising products for The Dallas Morning News, including native content and FWD>DFW.