The Federal Trade Commission’s investigation into the ChatGPT app points to an emerging conflict over how Washington should regulate artificial intelligence, one that could pit some of America’s biggest businesses against labor unions and progressive advocacy groups.
Businesses want to use systems like ChatGPT, which can instantly generate media and imitate human conversation, to cut the number of employees needed to write documents or answer calls. AI-driven bots could also open up new markets by creating individually customized ads or even pitching customers in live conversation.
Labor unions, privacy advocates and consumer groups see AI’s potential benefits, too. But they fear that AI will eliminate jobs and downgrade working conditions.