BlueVenn has been acquired by Upland Software Inc., a Nasdaq listed leader in cloud-based digital transformation software. In January, Upland also announced its acquisition of Second Street.
“Over the last seven years, BlueVenn and Upland have built a very successful partnership, integrating our technologies to provide incredible value to our mutual customers. By joining Upland, we are helping marketers around the globe elevate their customer engagement capabilities,” said Steve Klin, CEO of BlueVenn. “I’m proud of what the BlueVenn team has built and look forward to the next evolution of this market at Upland.”
With BlueVenn now sitting at the center of Upland’s CXM product suite, BlueVenn said customers will have the power to fully accelerate their engagement and conversions on the channels that matter the most to their business, whether on email, mobile application, SMS or online.
